Ty Holston · Government relations + sales
Turn policy into qualified growth.
Connect a state’s priorities to a funded learner need, the right Pearson offering and a purchase the team can win and deliver.
Explore research → sample accounts → next discovery action01 · Government relations
Arizona: the policy context
Priority 2 · Develop programs
The CTE State Priority grant formula uses prior CTE enrollment for 75% of the allocation and related placements for 25%. The state publishes budget and allowable-expense guidance alongside Perkins resources.
Arizona Department of Education: CTE Grants ↗Undated program guidance; reviewed September 12, 2026. Preserved from the September 12 policy baseline; not reverified in this portfolio review.
Funding and implementation questions
Evidence gap: Current district awards, uncommitted balances, and purchase-specific allowability were not verified.
Agency / district next step: Connect an approved CTE program and placement goal to the district's actual grant budget.
02 · Sales discovery
Industry certifications
Certiport certifications · Certiport Learning · CertPREP · Knowledge Pillars
Need to establish: A state credential policy or employer requirement matches an exact, locally needed credential.
Potential buyer: District certification coordinator, CTE director, college or authorized testing center.
Possible commercial route: Preparation access, practice tests and exam purchases; validate separate charges and existing bundles.
Inspect product evidence and learner progression →03 · My contribution as the bridge
Build a shared pursuit around a verified need.
Match the exam issuer, version and code to the current state list and the buyer’s proposed cohort.
Bring to the joint review
The state source, a named institution, the program’s learner need, a budget owner and the relevant Pearson account and product specialists.
Find documented college–district partnerships →Partnership records are discovery leads; they do not establish Pearson customers or buying intent.
Leave with a concrete commitment
A buyer-agreed next action, one accountable Pearson owner, a due date and evidence needed to advance.
Product validation: Credential approval, recognition, testing-center readiness, retakes and purchase-specific funding eligibility.
What is still needed before sizing revenue?
No buyer, available budget, price, contract or sales probability has been verified in this planner. State allocations cannot be treated as Pearson’s addressable revenue.
Obtain validated quantities, net prices, contract term, delivery scope and costs. Distinguish contract value, annual recurring revenue where applicable and Finance-recognized revenue. Agree attribution across Pearson teams so the same opportunity is counted once.
Independent strategy demonstration by Ty Holston. Proposed product fit and execution; no internal Pearson pipeline, prices or confirmed opportunity ownership are represented.