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Ty Holston · Government relations + sales

Turn policy into qualified growth.

Connect a state’s priorities to a funded learner need, the right Pearson offering and a purchase the team can win and deliver.

Explore research → sample accounts → next discovery action
Opportunity hypothesis · purchasing readiness unverifiedSelecting a capability starts a fit review; it does not establish a state-approved match.

01 · Government relations

New York: the policy context

Priority 2 · Develop programs

WSWHE BOCES documents a regional facilities project that expands CTE learning space, with anticipated substantial completion in June 2027 and student entry in fall 2027. This is a concrete local development lead within New York, not evidence of a statewide vendor opportunity.

WSWHE BOCES: Vision 2027: Future Focused Facilities Project ↗

Undated project page; anticipated 2027 completion; retrieved September 12, 2026. Preserved from the September 12 policy baseline; not reverified in this portfolio review.

Funding and implementation questions

Evidence gap: NYSED approval and Perkins pages still failed direct retrieval. Statewide requirements and allocations remain unverified. The BOCES construction estimate is not an instructional-software budget; confirm project timing, equipment and curriculum plans, eligibility, and procurement separately.

Agency / district next step: Start with the BOCES program expansion and validate its instructional needs and purchasing plans; separately obtain current NYSED approval and Perkins requirements.

Open state evidence and existing product crosswalk →

02 · Sales discovery

Industry certifications

Certiport certifications · Certiport Learning · CertPREP · Knowledge Pillars

Need to establish: A state credential policy or employer requirement matches an exact, locally needed credential.

Potential buyer: District certification coordinator, CTE director, college or authorized testing center.

Possible commercial route: Preparation access, practice tests and exam purchases; validate separate charges and existing bundles.

Inspect product evidence and learner progression →

03 · My contribution as the bridge

Build a shared pursuit around a verified need.

Match the exam issuer, version and code to the current state list and the buyer’s proposed cohort.

Bring to the joint review

The state source, a named institution, the program’s learner need, a budget owner and the relevant Pearson account and product specialists.

Find documented college–district partnerships →

Partnership records are discovery leads; they do not establish Pearson customers or buying intent.

Leave with a concrete commitment

A buyer-agreed next action, one accountable Pearson owner, a due date and evidence needed to advance.

Product validation: Credential approval, recognition, testing-center readiness, retakes and purchase-specific funding eligibility.

See the evidence needed at each stage →
What is still needed before sizing revenue?

No buyer, available budget, price, contract or sales probability has been verified in this planner. State allocations cannot be treated as Pearson’s addressable revenue.

Obtain validated quantities, net prices, contract term, delivery scope and costs. Distinguish contract value, annual recurring revenue where applicable and Finance-recognized revenue. Agree attribution across Pearson teams so the same opportunity is counted once.

Independent strategy demonstration by Ty Holston. Proposed product fit and execution; no internal Pearson pipeline, prices or confirmed opportunity ownership are represented.